MICHELLE CORFIELD, FEDERAL MEMBER OF PARLIAMENT CANDIDATE

Federal Election Campaigns 2019 and 2021

To help launch Michelle Corfield’s bid to become the next Member of Parliament representing Nanaimo-Ladysmith in the 2019 Canadian federal election, we created an integrative PR and advertising campaign. We got her message out on social media, outdoor ads, newspapers, podcasts, buttons and bumper stickers. At events and online, we reached-out to residents to share Michelle’s platform and encourage voters to make informed decisions about who they want representing them in Ottawa.

RESULTS

DOUBLED VOTES for Michelle Corfield in 5 months; from the May 2019 by-election (4,515 votes) to the October 2020 General election (9,735 votes)
Kept a steady 9,340 votes in 2021

2019 ELECTION CAMPAIGN:

Social Media

With ads on Facebook and Instagram, as well as Google and Twitter posts, a custom microsite and blog, we reached over 27, 000 potential voters over 5 weeks. Our campaign hashtag #MakingItHappen reflects Michelle’s unique ability, harnessed through her vast work experience and Doctorate in Management and Masters in Conflict Analysis and Management, to bring various groups together to reach compromises and collaborate effectively.

Video

Merch

Custom merch including our official campaign t-shirt , buttons and bumper stickers.

PR Events

We made sure Michelle and her amazing team of volunteers got out at community events, getting to know voters and answering questions about her campaign.