By Jane Friedmann
The rise in AI means social media scams are getting more sophisticated. Here are 9 tips and tricks to keep your personal information safe online.
Read MorePodcasts and Knowledge Mobilization
by Jane Friedmann
It’s my pleasure to announce that the podcast I’ve been working on for the past two months, entitled SheTheyUS, is finally live. Commissioned by the Pan Canadian Voice for Women’s Housing, and hosted by long-time advocate, Professor of Public Policy Global Affairs and former Vancouver City Counsellor Andrea Reimer, the SheTheyUs podcast delves deep into Canada's Housing Crisis.
Read MoreThought Leadership in the Age of Social Media
By Jane Friedmann and Phoebe Eileen
Anyone can go viral and influence millions of people online today, but what does it mean to be a thought leader in an age where influencers are far more commonplace? What exactly is the difference between a thought leader and an influencer? And how can the internet can become a thought leader's most valuable vehicle for development and change?
Read MoreWhere is your ad located?
By Jane Friedmann
Let's talk about media placement. Sometimes ads are placed in a specific locations to accentuate the message. Other times, media placement evokes accidental humour. But the truth is, often the placement of ads is just overlooked altogether.
Read MoreCopywriting AI vs Humans: Who Should Write Your Next Blog?
By Phoebe Eileen
We all love WALL-E, Rosie from the Jetsons, and of course R2-D2, but is getting a robot to do your writing the best idea? Phoebe Eileen weighs in on the humans versus AI debate.
Read MorePro-tip for Small Businesses: Make Merch People Actually Want
By Jane Friedmann
It may sound simple, but the more people like your merch, the more they’ll use it, and the better exposure you’ll get for your brand. Here are seven reasons why it’s worth going the extra mile with your merch.
Read MoreWell-designed product labels are key for start-ups
By Jane Friedmann and Phoebe Eileen
It's not easy growing a business from scratch...but true growth for small businesses comes from putting in a little extra effort on a product. Good quality products sell well, but with well-printed labels, they sell even more.
Read MoreDoes your business name translate?
By Jane Friedmann
Handy's question mark? Ok, no problem if that’s what you're offering but promoting a restaurant as Handy’s when there’s only delicious meals on offer is, although hilarious for some, potentially problematic for others. Let me explain:
Read MoreNew Spots Available Nov 15th!
By Jane Friedmann
I am so happy to be back from vacation, happy, refreshed and ready to slay for your brand! Having just completed a 3 year long-term project, I have a rare opportunity to take on two to clients starting November 15th 2022. So if you’ve been thinking of launching a new website, paid social media campaign or some printed brand materials now is the time.
Read MoreNew Jane AF Tees!
By Jane Friedmann
The second run of our coveted Jane AF tees are in! Get ‘em while they’re hot.
Adult sizes M-XXL, toddler tees and two exclusive Jane AF sweatshirts!
Read MoreSeeking Survey Participants!
By Jane Friedmann
Join me on the phone for about 10-15 minutes for a chance to win a $100 (CAD) Amazon gift card. We’ll be discussing skin concerns and beauty products, and how familiar you are with CBD for skin care?
Open to Ages 18+ US or Canadian Residents of all genders and ethnicities.
Thanks!
Read MoreAll About Reddit Ads
By Phoebe Eileen
If you were on the internet at any point in the mid to late 2000s, Reddit was likely one of the first social media sites you experienced. In the days of my wide-eyed internet youth, I often found myself going back and forth between Facebook and Reddit. It's been quite a journey seeing the latter` grow to become one of the most visited sites on the web today, but it has been even more fascinating to see what a mammoth site like it can do for businesses big and small!
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